Overview

Face the Future runs verified closed user group offers for key workers, students and Donate and Save shoppers through Gocertify. As a growing beauty and skincare retailer with a new affiliate programme, it wanted fresh ways to win new customers and retain existing ones without relying on voucher sites or widely shared discount codes.

Since launching with Gocertify in 2021, Face the Future has expanded its closed-group offering while keeping full control of its brand. It now converts 34% of clicks to sales, has generated more than £100k in sales through the partnership and has seen a 149% increase in net items purchased per order.

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Background

Face the Future is a beauty destination for skin and self-care, offering support and advice for every stage of a customer’s self-care journey.

When Face the Future first started working with Gocertify, its affiliate programme was still new. As an ambitious, growing retailer, the brand was looking for innovative ways to acquire new customers and retain existing ones. It was also careful about offering too many discount codes or appearing on voucher sites, so closed user groups became a natural route for expanding the affiliate programme.

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Strategy and execution

Face the Future and Gocertify built a programme that puts verified offers directly on the brand’s site and keeps Face the Future in full control of how they are presented.

- Seamless on-site integration. Gocertify’s verification sits within Face the Future’s own site, which allows the brand to expand its closed-group offering and attract new customers without harming its brand.

- Verified offers for key groups. Face the Future offers verified discounts to key workers and students, creating a reason for these shoppers to buy direct.

- Donate and Save. The brand added Donate and Save verification, which aligns with its marketing strategy and supports its charity partners.

- Multi-channel touchpoints. Face the Future uses Gocertify’s technology across multiple marketing channels, giving key workers and students several ways to interact with the brand and engage with its discounts.

- SEO-led discoverability. Face the Future’s verified offer page ranks #1 on Google, directing discount searches straight to the brand’s own site.

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Integrations

In 2024, Face the Future integrated Gocertify’s DataCapture feature. This passes first-party data from verified shoppers directly into the brand’s CRM for marketing purposes, which Face the Future had never had before. The team plans to use the data to build segments and send more personalised campaigns.

Face the Future is also looking to use the technology in new ways, such as driving sales of specific products or categories, increasing average order value through minimum spend discounts and testing new offer types.

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Results

The programme has given Face the Future a high-converting closed-group channel and a new source of first-party data.

- 34% click-to-sale rate across verified shoppers.

- More than £100k in sales generated through the partnership.

- 149% increase in net items purchased per order.

- #1 ranking on Google for discount searches.

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