Overview

Hoover Direct has run closed user group offers with Gocertify since March 2022, generating £1-2M in sales across Healthcare Workers, Seniors, Students, and Age Discount shoppers. With a 46% verification-to-purchase rate, the programme ranks among the highest-performing in the home appliances category.
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Following Hoover Direct's success, Haier launched with Gocertify in July 2024 and generated £800K+ in sales in its first ten months. Together, the two brands have generated more than £2M in sales through a strategy built around audience verification, targeted placements and capturing first party data.

Today, both brands use Gocertify to identify high-intent shoppers, increase offer visibility and build a growing database of verified customers that can be activated through future CRM and re-marketing activity.

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Background

Hoover Direct and Haier sell home appliances directly to consumers in a highly competitive market, as well as through a range of retail partners. While demand for their product already exists, the brands needed and effective way to convert shoppers and create compelling reasons to purchase directly.

Closed user group offers provided an effective way to create meaningful incentives for eligible shoppers while maintaining a consistent pricing strategy across the wider market.

Both brands were also looking to better understand their customers, capture valuable first-party data and create more personalised shopping experiences for verified audiences.

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Strategy & Execution

Rather than focusing on a single audience, both brands adopted a broad targeting strategy designed to reach high-intent shoppers across different lifecycle stages and customer segments.

• Multi-group targeting: Hoover Direct launched across Healthcare Workers, Seniors, Students, and Age Discount shopper, and; Haier followed the same model, adding Youth audiences.
• On-Site Messaging : Verified offers were surfaced directly within the buying journey at key conversion points (like floating buttons and product pages), reducing friction versus shoppers having to search for codes.
• Dynamic calculation rules: Full-price and sale products automatically show the correct, margin-appropriate offer across different product categories, so the shopper always see the most relevant offer available to them.
• Moment-led campaigns: Healthcare Workers emerged as a standout audience, with campaigns timed around International Nurses Day and the NHS Birthday

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Special Requests & Integrations

• Shopify integration: Manages verification, offer delivery, and on-site messaging natively within their existing e-commerce setup.
• Klaviyo integration: 16,000+ verified shoppers captured and synced directly into Klaviyo for segmentation, automated journeys, and retargeting.
• Audience intelligence: Oongoing data on which groups engage most, which offers perform best, and how behaviour shifts throughout the year.

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Results

• £2M+ in revenue generated across both brands.
• 46% conversion rate for Hoover Direct. Nearly 1 in 2 verified shoppers convert, a strong result for a considered purchase category.‍
• 16,000+ verified shoppers captured into Klaviyo, building a first-party audience for long-term remarketing‍
• Healthcare Workers: The brands uncovered a standout audience, forming what is now a key strategic focus for seasonal campaigns.

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By implementing on-site offers with Gocertify, Hoover and Haier have built a scalable acquisition strategy that consistently drives revenue while building richer customer insight for the future.