Overview

Visualsoft is a digital marketing and affiliate agency that partners with Gocertify to give its clients their own closed user group offers. Before Gocertify, brands had no way to run verification themselves and relied on costly third-party websites and tenancies to reach groups such as students and key workers.

With Gocertify, more than 20 Visualsoft clients have launched closed-group offers on their own websites at zero cost. These offers convert 33% of clicks to sales on a CPA-only basis and have generated more than £350k in revenue for Visualsoft’s clients.

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Background

Visualsoft is a full-circle digital, ecommerce and performance marketing agency. For 25 years, its award-winning teams have built ecommerce stores that outperform the market, increasing conversions and basket value while scaling performance marketing results.

As a forward-thinking agency, Visualsoft is always looking for new partners that can help its clients grow. In the closed user group space, brands had no solution for running their own verification. They relied heavily on third-party websites and tenancies to drive sales, which was costly and made it hard for retailers to compete. Many were also tied into expensive contracts with onboarding fees and high commissions.

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Strategy and execution

Visualsoft and Gocertify built a partnership that gives each client its own verified offers on its own site, with no cost to launch.

- On-site closed-group offers. Visualsoft clients launch their own closed user group offers through a simple, fully customisable iframe on their website. This keeps the offer on-brand and in the client’s control.

- Zero-cost launch. Clients can launch with no upfront cost, which reduces friction and makes closed-group offers accessible to brands of every size.

- CPA-only model. The programme runs on a CPA-only basis, so clients pay only when a sale happens and see a strong return on investment.

- SEO-led discoverability. Client offer pages rank #1 on Google organically, driving shoppers straight to the brand’s own site and reducing reliance on third parties.

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Integrations

Visualsoft is embedding Gocertify’s DataCapture feature for its clients. DataCapture lets brands build their own lists of students, key workers and other verified groups, so they can remarket to these shoppers with personalised messaging.

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Results

The partnership has given Visualsoft clients a high-converting, low-risk way to reach closed groups without depending on third parties.

- 20+ clients launched across all groups and markets.

- 33% click-to-sale conversion rate, one of the strongest across Visualsoft’s affiliate partners.

- More than £350k in revenue generated for Visualsoft clients.

- Zero cost to launch, reducing friction and making the programme accessible.

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